Rajat Paharia: Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification


Description

You can learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners. As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data - we are all `walking data generators.` Loyalty 3.0 reveals how to combine this `big data` with the latest understanding of human motivation to power gamification - the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers, employees, and partners, and for generating a sustainable competitive advantage in their markets. Loyalty 3.0 is a book that will redefine how you think about loyalty, and will open your eyes to the power of data to engage and motivate anyone, anywhere. Rajat Paharia created the gamification industry in 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO.

Daniel and his dad are at Music Man Stan s music shop when Daniel has to go to the potty. Will he have to wait until he gets home to use the bathroom? In this adaptation of a popular episode, Daniel learns that there are bathrooms in lots of places and that he can use the bathroom in the shop or anywhere else in the neighborhood. So remember: when you have to go potty, stop and go right away! This adorable book, with a button for kids to press to make the potty s flush sound, is sure to be a hit with Daniel Tiger s youngest fans! At the close of a beautiful summer day near the quiet Connecticut town where they live, the Learner family - Ethan and Grace, their children, Josh and Emma - stop at a gas station on their way home from a concert. Josh Learner, lost in a ten-year-old's private world, is standing at the edge of the road when a car comes racing around the bend. He is hit and instantly killed. The car speeds away. From this moment forward, Reservation Road becomes a harrowing countdown to the confrontation between two very different men. The hit-and-run driver is a small-town lawyer named Dwight Arno, a man in desperate need of a second chance. Dwight is also the father of a ten-year-old boy, who was asleep in the car the night Josh Learner was killed. In a gripping narrative woven from the Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification free pdf voices of Ethan, Dwight, and Grace, Reservation Road tells the story of two ordinary families facing an extraordinary crisis--a book that reads like a thriller but opens up a world rich with psychological nuance and emotional wisdom. Reservation Road explores the terrain of grief even as it astonishes with unexpected redemption: powerful and wrenching and impossible to put down.


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Author: Rajat Paharia
Number of Pages: 240 pages
Published Date: 01 Jul 2013
Publisher: McGraw-Hill Education - Europe
Publication Country: United States
Language: English
ISBN: 9780071813372
Download Link: Click Here
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